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The data evaluation DESTINATION BRAND 18 has started

After having surveyed the brand value and theme competence of German and international destinations in four source markets over the past weeks, the data processing and evaluation has now begun.

What findings will be received in Germany, Austria, Switzerland and the Netherlands? How high will be the general interest in different holiday themes in the individual source markets?

The first results for German destinations were published at the DESTINATION BRAND Award ceremony on 15 January in Stuttgart.

Events

This year the 4th Market Intelligence Group and Marketing Group Annual Meeting of the European Travel Commission (ETC) takes place in Kraków from 6 to 8 February 2019.

Ellen Böhling will present first, selected results of DESTINATION BRAND 18 and discuss ETC-relevant findings with the participants.