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Register until 30.09.19 for DESTINATION BRAND 19

By measuring the spontaneous associations to your destination, you obtain concrete statements about the values and characteristics attributed to the destination brands by potential guests. What is typical of the destination and what does it stand for in the minds of the guests?

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We were asked this question last week by tourism representatives from Shanghai. After a first exchange on this question we talked to the expert group from China about data gaps, the interest in market research data in China and DESTINATION BRAND.

  • Destination Brand 19: Evaluation of the spontaneous associations to tourist destinations

    Destination Brand 19: Evaluation of the spontaneous associations to tourist destinations

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  • Evaluation of the spontaneous associations in the following source markets:

    Evaluation of the spontaneous associations in the following source markets:

    Germany, Austria, Switzerland, Netherlands and China.

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  • Annual survey with different research focus in a 5-year cycle

    Annual survey with different research focus in a 5-year cycle

    Scientifically based and representative data on the brand value, theme competence and the profile of your destination.

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