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The survey DESTINATION BRAND 18 starts!

Over the next few weeks the brand value and theme competence of German and international tourist destinations will be measured in a total of four source markets: Germany, Austria, Switzerland and the Netherlands. The core results are expected to be available in March 2019.


In October, we decoded the DNA of Lake Constance in our presentation on the Partner Day of the International Bodensee Tourismus GmbH: Core results of the brand value, theme competence and profile from the last three surveys were lucidly presented. At the end of November, together with the island of Rügen, we will evaluate the results of an additional multi-level intersection analysis of holiday themes with target groups and their origin.