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NEW for DESTINATION BRAND 19:

Target group analysis according to Sinus-Milieus® Germany or Sinus-Meta-Milieus® and “9+1 types of holidaymakers”

Beyond the standard target group analysis inspektour has integrated two new additional approaches for the study “DESTINATION BRAND 19 – Measurement of spontaneous associations to tourist destinations” for the survey on the German source market:

Events

We were asked this question last week by tourism representatives from Shanghai. After a first exchange on this question we talked to the expert group from China about data gaps, the interest in market research data in China and DESTINATION BRAND.

  • Destination Brand 19: Evaluation of the spontaneous associations to tourist destinations

    Destination Brand 19: Evaluation of the spontaneous associations to tourist destinations

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  • Evaluation of the spontaneous associations in the following source markets:

    Evaluation of the spontaneous associations in the following source markets:

    Germany, Austria, Switzerland, Netherlands and China.

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  • Annual survey with different research focus in a 5-year cycle

    Annual survey with different research focus in a 5-year cycle

    Scientifically based and representative data on the brand value, theme competence and the profile of your destination.

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