The DESTINATION BRAND data supports destination managers in their internal strategic decision-making processes concerning branding and management, the orientation of brand management and market positioning in Germany and abroad.
In addition, individual tourist destination results form the basis for defining theme links to target groups, as well as strategic target group and theme marketing.
DESTINATION BRAND also supports target group and competition analyses in a national and international context as well as the development of new tourism products and offers.
Our customers at home and abroad are
- Tourism and marketing organisations at all destination levels (country, state, region, city/town, location)
- Public institutions as well as
- Tourism associations
Since 2009, more than 150 German tourist destinations have been included in the DESTINATION BRAND Germany survey each year.