Comprehensive special evaluations possible

Special evaluations include in-depth analyses and evaluations (beyond the standard evaluation) as well as individually desired data comparisons. Basically, it is possible to include non-destination-specific and destination-specific data to deliver scientifically proven insights thereby providing you with the basis for your marketing strategy, product developments and communication measures.

Important: The prerequisite for the inclusion of destination results is the prior commissioning of the standard evaluation of the destination.

Talk to us about the possibilities for your destination!

Gaining in-depth knowledge

through special evaluations. Individual and in-depth analysis and evaluation options as well as data comparisons.

Multi-level intersection analysis of holiday themes with target groups and their origin

Which of your selected themes are core themes, profiling themes and charging themes for your destination? Which themes and theme combinations are most promising for which target groups and in which source markets in Germany or foreign markets?

Which of your selected themes are core themes, profiling themes and charging themes for your destination? Which themes and theme combinations are most promising for which target groups and in which source markets in Germany or foreign markets?

This is made possible by the further use of the destination results on theme competence and the utilisation of a procedure developed and applied by the IMT of the West Coast University of Applied Sciences since 2010. This in-depth analysis of existing data provides you with concrete leads and interpretations for product development, marketing strategies and sales activities – and this is based on the well-founded database of the population representative DESTINATION BRAND survey. As this only measures the demand side, a joint comparison with the supply side of the destination in a 3 – 4 hour workshop is required to be able to interpret the results and apply them.

Important: The prerequisite for the matrix analysis is the prior survey and commissioning of the destination within the theme study DB16 or DB18 (Theme Competence in the Destination Market). The evaluation order DB16 can be downloaded here as well as the overview of the destinations in DB16.

Correlation analysis, stereotype analyses and many more

Which themes are actually correlating and feeding off each other? Is there a “typical” culinary-interested person and how can this person be described socio-demographically? Which themes / theme combinations should the destination manager address to which target groups and in which source markets to have the highest chance of success?

Which themes are actually correlating and feeding off each other? Is there a “typical” culinary-interested person and how can this person be described socio-demographically? Which themes / theme combinations should the destination manager address to which target groups and in which source markets to have the highest chance of success?

Correlation analyses can be carried out regardless of the destination based on the general topic interest (based on DB16 or DB18 in the future)and provide information about which combinations of themes are most important in terms of marketing activities and the design of offers, in order, for example, to be able to address those interested in city trips in the best possible way. Furthermore, the correlation analysis can also be carried out on a specific destination on the basis of the theme suitability of a particular destination. Here, the relationship between the suitability assessments on all themes of the destination is examined in order to highlight the thematic combinations that are relevant to the destination.

Important: Correlation and stereotype analysis can not only be carried out based on theme/theme prospects but also on profile characteristics / characteristic affinities. Currently, these can be based on 61 holiday themes (based on DB16) and 67 characteristics (based on DB17).

Do you need help with your data? Lectures and workshops

In order to help you correctly read and understand the results, a descriptive management summary and examples of how to explain the result slides can be found in each report volume. This does not include any interpretations of the data.

In order to help you correctly read and understand the results, a descriptive management summary and examples of how to explain the result slides can be found in each report volume. This does not include any interpretations of the data.

Interpretations of the data can be seriously carried out only after extensive consideration of the peculiarities of the destination / the offer side and therefore offered only in the context of a result presentation or workshop (depending on the desired data breadth and depth). Further analyses and considerations of other subgroups as well as results from supplementary partial studies or special evaluations (if commissioned) are always included in the results lectures and workshops in order to incorporate further insights into the interpretation.

Important: Lectures and workshops are additional modules and are dependent on the prior commissioning of the destination evaluation.