Comprehensive special evaluations possible

DESTINATION BRAND data pool enables comprehensive special evaluations

Special evaluations include in-depth analyses and evaluations (beyond the standard evaluation) as well as individually requested data comparisons. Basically, it is possible to include non-destination-specific and destination-specific datain your special evaluations. The scientifically validated findings serve as basis for your brand and marketing strategy, product development and marketing activities.

Contact us to talk about the analysis and evaluation options available for your destination!

Gaining in-depth knowledge

through special evaluations. Individual and in-depth analysis and evaluation options as well as data comparisons.

For more information, please contact:

Ellen Böhling
+49 (0) 40 414 3887 412
ellen.boehling@inspektour.de

Multi-level intersection analysis of holiday themes with target groups and their origin

Which of your selected themes are core themes, profiling themes and charging themes for your destination? Which themes and theme combinations are most promising for which target groups and in which source markets in Germany or foreign markets?

Which of your selected themes are core themes, profiling themes and charging themes for your destination? Which themes and theme combinations are most promising for which target groups and in which source markets in Germany or foreign markets?

This is made possible by the further use of the destination results on theme competence and the utilisation of a procedure developed and applied by the IMT of the West Coast University of Applied Sciences since 2010. This in-depth analysis of existing data provides you with concrete leads and interpretations for product development, marketing strategies and sales activities – and this is based on the well-founded database of the population representative DESTINATION BRAND survey. As this only measures the demand side, a joint comparison with the supply side of the destination in a 3 – 4 hour workshop is required to be able to interpret the results and apply them.

Important: The prerequisite for the matrix analysis is the prior survey and commissioning of the destination within the theme study DB16 or DB18 (Theme Competence in the Destination Market). The evaluation order DB16 can be downloaded here as well as the overview of the destinations in DB16.

Correlation analysis, stereotype analyses and many more

Which themes are actually correlating and feeding off each other? Is there a “typical” culinary-interested person and how can this person be described socio-demographically? Which themes / theme combinations should the destination manager address to which target groups and in which source markets to have the highest chance of success?

Which themes are actually correlating and feeding off each other? Is there a “typical” culinary-interested person and how can this person be described socio-demographically? Which themes / theme combinations should the destination manager address to which target groups and in which source markets to have the highest chance of success?

Correlation analyses can be carried out regardless of the destination based on the general topic interest (based on DB16 or DB18 in the future)and provide information about which combinations of themes are most important in terms of marketing activities and the design of offers, in order, for example, to be able to address those interested in city trips in the best possible way. Furthermore, the correlation analysis can also be carried out on a specific destination on the basis of the theme suitability of a particular destination. Here, the relationship between the suitability assessments on all themes of the destination is examined in order to highlight the thematic combinations that are relevant to the destination.

Important: Correlation and stereotype analysis can not only be carried out based on theme/theme prospects but also on profile characteristics / characteristic affinities. Currently, these can be based on 61 holiday themes (based on DB16) and 67 characteristics (based on DB17).

Do you need help with your data? Presentations and workshops

DB-Presentation of results + data interpretation

In order to help you correctly read and understand the results, a descriptive management summary and examples of how to explain the result slides can be found in each report. Interpretations of the data can be seriously carried out only after extensive consideration of the peculiarities of the destination / the offer side.

DB-Presentation of results + data interpretation

In order to help you correctly read and understand the results, a descriptive management summary and examples of how to explain the result slides can be found in each report. Interpretations of the data can be seriously carried out only after extensive consideration of the peculiarities of the destination / the offer side.

For the "further processing" of your data we support our customers with a presentation of results or workshop (depending on the desired data width and depth). Included in the presentation and workshop are always further analyses and considerations of concrete and selected partial aspects as well as results from supplementary DB-studies or special evaluations in order to be able to incorporate further findings into the interpretation.

Would you like to have support in the analysis, interpretation or communication of your destination-specific results?

Your contact for DESTINATION BRAND presentations and workshops: Ellen Böhling, +49 (0) 40 414 3887 412, ellen.boehling@inspektour.de