DESTINATION BRAND is going international

Same approach – same method – same survey – but: new Destination Brand countries

In autumn 2018, the demand-side perception of destination brands (at all levels: countries, regions, cities, locations, etc.) in Austria, the Netherlands and Switzerland has been surveyed alongside Germany for the first time. The sub-topics “brand value” and “theme competence” were the focus of the survey.

With the evaluation of the spontaneous associations to tourist destinations in the source markets of Germany, the Netherlands, Austria, Switzerland and China,  DESTINATION BRAND is already entering its second year "abroad".

Further source markets will follow from 2020 - That year the new DESTINATION BRAND cycle (in Germany even the 4th) will start with the evaluation of the brand value of destinations in all source markets.

DESTINATION BRAND 19

Evaluation of the spontaneous associations to tourist destination in the source markets Germany, Austria, Switzerland, Netherlands and China.

For more information please contact:

Ellen Böhling
+49 (0) 40 414 3887 412
ellen.boehling@inspektour.de

Our source markets DB19

In 2009, the study serie DESTINATION BRAND was introduced in Germany.

In addition to the survey on the German source market, the survey has also been conducted in Austria, Switzerland and the Netherlands since 2018.

In 2009, the study serie DESTINATION BRAND was introduced in Germany.

In addition to the survey on the German source market, the survey has also been conducted in Austria, Switzerland and the Netherlands since 2018.

In 2019, China will be added to this pool of source markets.

In 2020 other countries will follow. The following source markets are currently being evaluated for possible integration: France, Spain, Italy, the United Kingdom and the USA.

DESTINATION BRAND 19 Spontaneous associations to tourist destinations

Would you like to know what potential guests spontaneously think about your destination? Which terms, holiday activities and topics are associated with your destination? What is typical for your destination? Which values and characteristics of your destination brand are anchored in the minds of your guests?

Would you like to know what potential guests spontaneously think about your destination? Which terms, holiday activities and topics are associated with your destination? What is typical for your destination? Which values and characteristics of your destination brand are anchored in the minds of your guests?

As part of DESTINATION BRAND 19 (DB19), in autumn 2019 the spontaneous associations to tourist destinations will be collected in

  • Germany and for the first time in
  • Austria, Switzerland, the Netherlands and China

in an online survey, representative of the respective population.

Based on the question “What springs spontaneously to your mind when thinking about the tourist destination “name”?”, the large number of different individual responses will be clustered into superior categories and the corresponding sub categories and will be delivered in a destination-specific report. Beside a word cloud of the most relevant terms, additional differentiated evaluations of the Top 20 sub categories according to sub-groups (brand connoisseurs, visitors in the past) as well as for up to 6 individually definable target groups are also included in the report.

Key facts for DB19:

  • Study objective: Evaluation of the spontaneous associations to tourist destinations
  • Source markets: Germany, Netherlands, Austria, Switzerland and China
  • Field work: November 2019
  • Destination sample: 1,000 respondents in the source market (representative of the population aged 18-74 living in private households in the source market / country-specific deviations are possible)
  • Data delivery: In a report (per destination per source market) from March 2020 on

You are interested in DB19 and want to measure the spontaneous associations to your tourist destination? To place your order, please fill out the order form DB19, sign it and send it to ellen.boehling@inspektour.de