DESTINATION BRAND is going international

Same approach – same method – same survey – but: new Destination Brand countries

In autumn 2018, the demand-side perception of destination brands (at all levels: countries, regions, cities, locations, etc.) in China, the Netherlands, Austria and Switzerland will be surveyed alongside Germany for the first time.

The sub-topics “brand value” and “theme competence” are currently the focus of the survey. The basis for this is the DESTINATION BRAND study series in Germany.

Are you interested in measuring the awareness and/or theme suitability of your destination in one or more of the above mentioned countries? Just click on the source market you are interested in – you will get all of the further information there:

Introduction of DESTINATION BRAND

in China, the Netherlands, Austria and Switzerland. More countries to follow in 2019.

For more information please contact:

Ellen Böhling
+49 (0) 40 414 3887 412
ellen.boehling@inspektour.de

DESTINATION BRAND Austria

The study series DESTINATION BRAND Austria aims to provide tourism representatives of tourist destinations with scientifically based, representative insights into their own brand value and theme competence in the Austrian market. Concurrently, Austrian tourist destinations can investigate their competitive position in their own country – tourist destinations outside of Austria obtain information about their market position in the Austrian source markets.

The study series DESTINATION BRAND Austria aims to provide tourism representatives of tourist destinations with scientifically based, representative insights into their own brand value and theme competence in the Austrian market. Concurrently, Austrian tourist destinations can investigate their competitive position in their own country – tourist destinations outside of Austria obtain information about their market position in the Austrian source markets.

Thus, inspektour, with the scientific support of the Institute for Management and Tourism (IMT) at the West Coast University of Applied Sciences in Heide, is offering Austrian and international tourist destinations participation in DESTINATION BRAND Austria for the first time in 2018.

Additional information for interested destinations from Austria:

In addition to the inland survey (representative survey of the Austrian population), interested destinations from Austria can choose to have “brand value”, “theme competence” or the package “brand value + theme competence” of their destination also measured in Germany and the other new DESTINATION BRAND countries like China, the Netherlands and Switzerland.

You want to participate in DESTINATION BRAND Austria?

You are interested and would like to measure the “brand value” and/or “theme competence” of your tourist destination in Austria? Please contact us.

DESTINATION BRAND China

The study series DESTINATION BRAND China aims to provide tourism representatives of tourist destinations with scientifically based, representative insights into their own brand value and theme competence in the Chinese market. Concurrently, Chinese tourist destinations can investigate their competitive position in their own country – tourist destinations outside of China obtain information about their market position in the Chinese source markets.

The study series DESTINATION BRAND China aims to provide tourism representatives of tourist destinations with scientifically based, representative insights into their own brand value and theme competence in the Chinese market. Concurrently, Chinese tourist destinations can investigate their competitive position in their own country – tourist destinations outside of China obtain information about their market position in the Chinese source markets.

thus, inspektour, with the scientific support of the Institute for Management and Tourism (IMT) at the West Coast University of Applied Sciences in Heide, is offering Chinese and international tourist destinations participation in DESTINATION BRAND China for the first time in 2018.

Additional information for interested destinations from China:

In addition to the inland survey (representative survey of the Chinese population), interested destinations from China can choose to have “brand value”, “theme competence” or the package “brand value + theme competence” of their destination also measured in Germany and the other new DESTINATION BRAND countries like the Netherlands, Austria and Switzerland.

You want to participate in DESTINATION BRAND China?

You are interested and would like to measure the “brand value” and/or “theme competence” of your tourist destination in China? Please contact us.

DESTINATION BRAND China is carried out in cooperation with China Tours.

DESTINATION BRAND Germany

The study series DESTINATION BRAND Germany aims to provide tourism representatives of tourist destinations with scientifically based, representative insights into their own brand value and theme competence in the German market. Concurrently, German tourist destinations can investigate their competitive position in their own country – tourist destinations outside of Germany obtain information about their market position in the German source markets.

The study series DESTINATION BRAND Germany aims to provide tourism representatives of tourist destinations with scientifically based, representative insights into their own brand value and theme competence in the German market. Concurrently, German tourist destinations can investigate their competitive position in their own country – tourist destinations outside of Germany obtain information about their market position in the German source markets.

Thus, inspektour, with the scientific support of the Institute for Management and Tourism (IMT) at the West Coast University of Applied Sciences in Heide, is offering German and also international tourist destinations participation in DESTINATION BRAND Germany for the first time in 2018.

Additional information for interested destinations from Germany:

In addition to the inland survey (representative survey of the German population), interested destinations from Germany can choose to have “brand value”, “theme competence” or the package “brand value + theme competence” of their destination also measured in Germany and the other new DESTINATION BRAND countries like Austria, China, the Netherlands and Switzerland.

You want to participate in DESTINATION BRAND Germany?

You are interested and would like to measure the “brand value” and/or “theme competence” of your tourist destination in Germany? Please contact us.

DESTINATION BRAND Netherlands

The study series DESTINATION BRAND Netherlands aims to provide tourism representatives of tourist destinations with scientifically based, representative insights into their own brand value and theme competence in the Dutch market. Concurrently, Dutch tourist destinations can investigate their competitive position in their own country – tourist destinations outside of the Netherlands obtain information about their market position in the Dutch source markets.

The study series DESTINATION BRAND Netherlands aims to provide tourism representatives of tourist destinations with scientifically based, representative insights into their own brand value and theme competence in the Dutch market. Concurrently, Dutch tourist destinations can investigate their competitive position in their own country – tourist destinations outside of the Netherlands obtain information about their market position in the Dutch source markets.

Thus, inspektour, with the scientific support of the Institute for Management and Tourism (IMT) at the West Coast University of Applied Sciences in Heide, is offering Dutch and international tourist destinations participation in DESTINATION BRAND Netherlands for the first time in 2018.

Additional information for interested destinations from the Netherlands:

In addition to the inland survey (representative survey of the Dutch population), interested destinations from the Netherlands can choose to have “brand value”, “theme competence” or the package “brand value + theme competence” of their destination also measured in Germany and the other new DESTINATION BRAND countries like Austria, China, Germany and Switzerland.

You want to participate in DESTINATION BRAND Netherlands?

You are interested and would like to measure the “brand value” and/or “theme competence” of your tourist destination in the Netherlands? Please contact us.  

DESTINATION BRAND Netherlands is carried out in cooperation with The European Tourism Futures Institute (ETFI) / Stenden University.

DESTINATION BRAND Switzerland

The study series DESTINATION BRAND Switzerland aims to provide tourism representatives of tourist destinations with scientifically based, representative insights into their own brand value and theme competence in the Swiss market. Concurrently, Swiss tourist destinations can investigate their competitive position in their own country – tourist destinations outside of Switzerland obtain information about their market position in the Swiss source markets.

The study series DESTINATION BRAND Switzerland aims to provide tourism representatives of tourist destinations with scientifically based, representative insights into their own brand value and theme competence in the Swiss market. Concurrently, Swiss tourist destinations can investigate their competitive position in their own country – tourist destinations outside of Switzerland obtain information about their market position in the Swiss source markets.

Thus, inspektour, with the scientific support of the Institute for Management and Tourism (IMT) at the West Coast University of Applied Sciences in Heide, is offering Swiss and international tourist destinations participation in DESTINATION BRAND Switzerland for the first time in 2018.

Additional information for interested destinations from Switzerland:

In addition to the inland survey (representative survey of the Swiss population), interested destinations from Switzerland can choose to have “brand value”, “theme competence” or the package “brand value + theme competence” of their destination also measured in Germany and the other new DESTINATION BRAND countries like the Netherlands, Austria and China.

You want to participate in DESTINATION BRAND Switzerland?

You are interested and would like to measure the “brand value” and/or “theme competence” of your tourist destination in Switzerland? Please contact us.