In 2009, the study serie DESTINATION BRAND was introduced in Germany.

In addition to the survey on the German source market, the survey has also been conducted in Austria, Switzerland and the Netherlands since 2018.

In 2019, China will be added to this pool of source markets.

In 2020 other countries will follow. The following source markets are currently being evaluated for possible integration: France, Spain, Italy, the United Kingdom and the USA.