Participation in DESTINATION BRAND

As part of DESTINATION BRAND 19 (DB19), in autumn 2019 the spontaneous associations to tourist destinations will be collected in Germany and for the first time in Austria, Switzerland, the Netherlands and China in an online survey, representative of the respective population.

Interested destinations can register until 30.09.2019 for this year's survey in Germany, Austria, Switzerland, the Netherlands and / or China. Please use the order form DB19 below to register and place your order.

If you are interested in a follow-up order of your destination-specific data from DESTINATION BRAND 18 (evaluation of brand value and theme competence) or if you have questions about the available data from last year's survey in the source markets Germany, Austria, Switzerland and/or the Netherlands, please do not hesitate to contact us:

Ellen Böhling: +49 (0) 40 414 3887 412, This email address is being protected from spambots. You need JavaScript enabled to view it.

You would like to know...

... what potential guests spontaneously think about your destination? Which terms, holiday activities and topics are associated with your destination? What is typical for your destination? Which values and characteristics of your destination brand are anchored in the minds of your guests?

With DB19 you get answers to these questions.

Order forms

Following the order form for this year´s DB19:

Order form DB19 Spontaneous Associations including Sinus-Milieus (German version / English version)

Order form DB19 Spontaneous Associations (German version / English version)


For the follow-up order of DB18 data: Please contact us - we will be glad to send you the individually prepared order form for your destination.

To place a follow-up order for DB17 and DB16 data, please contact us as well.