Participation in DESTINATION BRAND 20

As part of DESTINATION BRAND 20 (DB20), the brand value of tourist destinations + the COVID-19 impact on the destination brand will be surveyed in an online survey representative of the population in 10 source markets in autumn 2020.

Interested destinations can register until 30.09.2020 for this year's survey in Germany, Austria, Switzerland, the Netherlands, France, Italy, Spain, the United Kingdom, China and the USA. Please use the order form DB20 below to register and place your order.

If you are interested in a follow-up order of your destination-specific data from DESTINATION BRAND 18 (evaluation of brand value and theme competence) or if you have questions about the available data from last year's survey in the source markets Germany, Austria, Switzerland and/or the Netherlands, please do not hesitate to contact us:

Ellen Böhling: +49 (0) 40 414 3887 412, This email address is being protected from spambots. You need JavaScript enabled to view it.

You would like to know...

... which effects does COVID-19 have on your destination brand? How high is the willingness to visit your tourist destination for short trips and longer holidays by relevant source markets and to which extend is it reduced or increased by COVID-19?

With DESTINATION BRAND 20 you get answers to these questions and as usual data on the brand value of your destination.

Order forms

Following the order form for this year´s DB20:

Order form DB20 Brand value + COVID-19 effects (deutsch I english I français I español

Follow-up order for DB19 and / or DB18 data

To place a follow-up order for DB19 and / or DB18 data, please contact us. We will be glad to send you the individually prepared order form for your destination.

Sample reports

To provide you with insights about the preparation of the data and the content of our reports, you will find below a sample report for this year's DB20 survey:

Sample report for DB20 Brand value of Italy + COVID-19 effects (exemplary data from DB18) (deutsch I english)

Sample report for DB20 Brand value of Spain + COVID-19 effects (exemplary data from DB18) (español)

Further evaluation examples and presentations of results for selected destinations (based on DB18 data), e.g. for the destination Prague in a competitive comparison with Ljubljana, Dubrovnik, Bratislava or Budapest in the source market Austria or the destinations Spain, Italy and France in the source market Switzerland, can be found in our InfoCenter.

Fact sheets

Following the current fact sheet DB20:

Fact Sheet DB20 (deutsch I english I français I español)

In the fact sheet you will find detailed information on the research focus, methodology, time schedule and participation fees.