Last week the Annual Tourism Forum of the University of Klaipeda (Lithuania) took place with the theme "Innovation and Creativity for Tourism Sector".
Ellen Böhling gave a speech on "Innovation through brand market research" and introduced Destination Brand to representatives from the public and private tourism sector of Lithuania.
Many thanks to Lidija Bajaruniene from the Ministry of Economy and Innovation of the Republic of Lithuania and Rasa Rupuleviciene, University of Klaipeda, for the invitation. It was a great experience.
Following some impressions of the event: