April 6 is the International Day of Sport for Development and Peace. In the frame of DESTINATION BRAND it was examined more detailed whether "being active in sports" also play a (main) role on holiday.
The following fact sheet provides a first insight into the topic. Beside the data of the general interest in “being active in sports” on holiday, a Top 5 ranking of destinations considered particularly suitable for sport active holidays is also included.
You need more information about the target group with interest in "being active in sports" in the source markets AT, CH, DE and also NL? Would you like to know in which further holiday activities they are also interested in? Where to find them and how to describe them sociodemographically?