May 18 is the International Museum Day. In the frame of DESTINATION BRAND it was examined more detailed whether "visiting cultural institutions / using cultural services" also play a (main) role on holiday.
The following fact sheet provides a first insight into the topic. Beside the data of the general interest in “visiting cultural institutions / using cultural services” on holiday, a Top 5 ranking of foreign destinations considered particularly suitable for cultural holidays from the German perspective is also included.
You need more information about the target group with interest in "visiting cultural institutions / using cultural servi" in the source markets AT, CH, DE and NL? Would you like to know in which further holiday activities they are also interested in? Where to find them and how to describe them sociodemographically?