Would you like to know what potential guests spontaneously think about your destination? Which terms, holiday activities and topics are associated with your destination? What is typical for your destination? Which values and characteristics of your destination brand are anchored in the minds of your guests?

As part of DESTINATION BRAND 19 (DB19), in autumn 2019 the spontaneous associations to tourist destinations will be collected in

  • Germany and for the first time in
  • Austria, Switzerland, the Netherlands and China

in an online survey, representative of the respective population.

You are interested in DB19 and want to evaluate the spontaneous associations to your destination? Further information can be found on the Fact Sheet DB19.

For placing your order, please fill out the order form DB19DB19, sign it and send it to This email address is being protected from spambots. You need JavaScript enabled to view it.

Registration deadline: 30.09.2019