What is the Germans willingness to visit your destination for short and longer holidays within the next 12 months and the next 3 years? From which foreign source markets exists an intention to travel to your destination? Has COVID-19 decreased, increased or remained the same?
inspektour measures the COVID-19 willingness of your target groups to visit your destination on a national and international scale.
And as usual in DB20: Measurement of the brand value of your tourist destination
With the start of the 4th cycle of the study series DESTINATION BRAND in autumn 2020, you can have the brand value of your tourist destination (using the four dimensional brand funnel model) surveyed in up to 10 source markets in parallel, representative of the local population. In addition to Germany, Austria, Switzerland, the Netherlands and China, the DB20 survey is also being conducted for the first time in France, Italy, Spain, the United Kingdom and the USA.
Exclusively for the survey in source market Germany:
- Target group analysis according to the Sinus-Milieus® Germany and the Sinus-Meta-Milieus® as well as, for the first time, the BeST holidaymaker types
- Benchmark opportunities with more than 170 German and international destinations
- Preparation of a time comparison of the core results for destinations that were also considered in previous studies (e.g. DB18 or DB15)
The deadline for registration for this year's participation in DB20 is 30.09.2020. The fieldwork will take place in November 2020. Our data delivery is planned from end of March 2021 on - in a report (as pdf - here a sample) per destination per source market. Your payment is possible in 2021. Further details can be found here and on the Fact Sheet DB20. Please use the order form DB20 to place your order.
We look forward to your participation.